Latest Exhibitions

Vitrum 2011


October 26-29 2011, Rho, Porta Ovest, Milan

International Trade Fair For Machinery, Equipment And Systems For The Processing Of Flat, And Hollow Glass; Glass And Finished Products For The Industry

VITRUM, the leading international glass manufacturing trade event held in Italy, continues to find ways to present cutting edge techniques and technologies alongside a glimpse into the illustrious past. The tradition of glass manufacturing originated and matured in the small workshops of artisans in ancient Rome or during the time of the Doges in the Venetian Republic. Those crowded, smoke-filled shops of the past have given way to spacious, almost sterile, modern industrial facilities, where new techniques are applied to ideas that have their heritage in the distant past.

It was just such an imaginary journey along the glass trade routes that brought the “Glass Relic” to Vitrum in 1995. Priceless archeological evidence was recovered from the Adriatic Sea, showing how, as early as the 16th century, glass had been cast into crude blocks in the countries where the raw materials were abundant, and traveled by sea to regions where it was transformed into elegant, colorful objects. Successive Vitrum events -- like “Glass Tales” --featured the Byzantine anchor by Pellestrina, which emerged miraculously intact from the floor of the Venice’s lagoon, alongside other precious finds from digs carried out in Venice. Bottles, goblets, multicolored fragments from window panes and lamps -- “fragile” and, at the same time, durable testimony to the skills and artistic elegance of the master glass craftsmen who did their utmost to satisfy the demands of European aristocracy.Yes, Vitrum is also an example of how the modern industrial world can take on the noble challenge of imparting a refined cultural message.

Thus, the show presents itself not only as the business appointment of the year but also as the ideal venue where history, tradition, evolution and technological innovation intersect and flow into another in a virtual stream of time. This too, is the magic of glass. 

Vitrum featured the new “Vitrum Energy” section which, together with VHG created in 2007, are designed to give a specific exhibition identity to twoimportant sectors: hollow glass processing and production, and the new technologies and applications of glass for energy production from renewable sources.

Vitrum 2009: an injection of confidence

The difficult financial situation in many international markets, which started to impact heavily on trends in numerous areas of the machinery and equipment industry in mid 2008, seemed to only partially affect the glass processing and transformation sector. Figures for 2008 showed a 2.5% increase in Italian exports of machinery, accessories and special products versus 2007.

Just a few months after the financial crisis in the United States had led to an almost worldwide crisis, the automotive and building industries – two leading markets for glass products – were responsible for the significant downturn in sales in our industry too. At the start of 2nd semester 2009 there were some weak signs of a recovery here and there, but despite the ups and downs, the situation remained negative and the market continued to be weak. If the heavy burden of the Euro/US$ exchange rate is also considered, one can understand the mood at the opening of Vitrum 2009.

Now that the exhibition has closed, it can be easily claimed that the industry, with its proverbial vitality, has demonstrated the will to emerge from this difficult period and go back to the growth rates that had previously been achieved uninterruptedly for more than 30 years.


There were 479 exhibitors, 261 from Italy and 218 from other 26 countries, accounting respectively for 54.5% and 45.5% of the total. These figures are almost the same and indicate that,despite the difficult moment, the Milanese event had a very broad and consolidated international reach. The profile of the companies exhibiting at Vitrum 2009 is particularly interesting: more than85% were producers and directly present at the exhibition.


A total of 16,922 visitors entered during the 4-day event (first entry). Overseas visitors totaled 6,681(first entry), whereas Italian visitors totaled 10,241 accounting for 32.29% and 49.50% respectively. Attendance figures were up overall, that is the total of single visits after registration and revisits (20,689), a sign of a trend reversal versus the past, showing that visitors are staying
longer in town.

However, apart from these good results, the high level of real interest was noteworthy and absolutely important given the difficult economic climate across the world. Most of the exhibitors interviewed said that they had met competent trade people during the 4-day exhibition who were keen on starting and maintaining trade relations.

the move around the world on the lookout for things to see, people to meet, and not to miss out This clearly shows, once again, the distinguishing feature of this magical world of glass: despite economic crises, rising petrol prices, the incredible Euro/US$ exchange rate, this sector has always demonstrated it inexhaustible vitality. Companies, whether suppliers or customers, are always on on the most important appointments.

Source: Vitrum